ABC's of Selling with Etiquette
Dale Brakhage and Edie Hand
Foreword by Greg Kilgore

Canterbury House Publishing
978-0-9825396-5-1
$14.95 paperback
5 3/4 x 8 3/4 
152 pages
September 2010
Educational

Schools do not offer classes in persuasiveness. Most people never receive formal sales training. No wonder they struggle with “selling” their ideas, much less products or services. Millions of people are trying to succeed in business. They all could benefit from learning how to effectively engage and be persuasive with others. Everyone needs to know how to sell.

ABC’s of Selling with Etiquette distills the complex behavior of selling into 26 easy-to-understand concepts. The concepts build upon each other until, by the end, the reader has a complete understanding of how selling works, why customers buy, and how to be more persuasive. As a bonus, the book presents business etiquette. Knowing how to behave in typical business situations builds confidence. Knowing proper business etiquette allows the reader to feel more comfortable in public and focus their attention on being more persuasive.